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VENTURE 2025


Each spring, the MFA Design community at SVA gathers to share what we’ve spent the year building: design ventures rooted in purpose, experimentation, and personal conviction. Venture is not just a presentation of outcomes, but a moment to reflect on the journeys that shaped them.

This year’s event branding was developed from a concept I proposed, one of four ideas shared by students, centered on the diversity of thought and lived experience that fuels our individual paths. The selected direction uses a ribbon as its central visual metaphor. Fluid and ever-changing, it captures the meandering, unpredictable routes we’ve taken to arrive at this day. The ribbon loops through themes, cultures, and curiosities. It speaks to how our ventures emerged not from a single origin, but from constant motion, shifting contexts, and learning through friction. It reminds us that while our work may differ in subject and scale, there is a shared undercurrent. We are all navigating forward, led by questions only we could ask.
Creative Direction: Tim Cohan

SPRING 2025

Brand Team: SIMRAN SHAH, Isabel Webre, Lingjiu Tong, Pei-Che Lin
Motion Team: Winter Sun, Obasi Davis, Yifan Li
Digital Team: Grace Ann Perry, Lan Wang, Alina Zhang
Catalog Team: Gaoping Hu, Pan Zhang
Print Team: Joey Wu, Yining Zhang
Project Management & Copywriting: Bhavna Chandramouli, Rosie Han
Photography Team: Emily Jing, Winnie Chang, Henry Heo

MFAD Springtech