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Branding

Each spring, the MFA Design community at SVA gathers to share what we’ve spent the year building: design ventures rooted in purpose, experimentation, and personal conviction. Venture is not just a presentation of outcomes, but a moment to reflect on the journeys that shaped them.

This year’s event branding was developed from a concept I proposed, one of four ideas shared by students, centered on the diversity of thought and lived experience that fuels our individual paths. The selected direction uses a ribbon as its central visual metaphor. Fluid and ever-changing, it captures the meandering, unpredictable routes we’ve taken to arrive at this day. The ribbon doesn’t just connect; it carries. It loops through themes, cultures, and curiosities. It speaks to how our ventures emerged not from a single origin, but from constant motion, shifting contexts, and learning through friction. It reminds us that while our work may differ in subject and scale, there is a shared undercurrent. We are all navigating forward, led by questions only we could ask.

Venture 2025 celebrates the process behind the product. The doubts. The breakthroughs. The detours that became defining. And this year, it is wrapped in a visual language that honors that very journey. One ribbon, many directions.Creative Direction: Tim Cohan

SPRING 2025

Brand Team: Simran Shah, Isabel Webre, Lingjiu Tong, Pei-Che Lin
Motion Team: Winter Sun, Obasi Davis, Yifan Li
Digital Team: Grace Ann Perry, Lan Wang, Alina Zhang
Catalog Team: Gaoping Hu, Pan Zhang
Print Team: Joey Wu, Yining Zhang
Project Management & Copywriting: Bhavna Chandramouli, Rosie Han
Photography Team: Emily Jing, Winnie Chang, Henry Heo

MFAD Springtech