UI/UX 

What begins as a quiet bloom soon unfurls into a vibrant season of change. This project started as a simple landing page for the SVA MFAD program, a digital space to welcome the new year with the soft promise of spring. It blossomed into something far more, a narrative across mediums, from websites and mobile pages to social media, posters, and emailers.

At its core, the design embodies the delicate dance between stillness and motion. Using GENERATIVE ART, a hibiscus flower blooms and fades in an eternal loop, mirroring the cycle of renewal. Each petal that opens and closes tells a story of transformation, of embracing change, of welcoming what is yet to come. The loop is more than visual; it’s a rhythm of constant rebirth, like the quiet, unstoppable power of spring itself.

This project is an invitation to pause, to reflect, and to embrace the perpetual unfolding of a new chapter.
For: Masters of Fine Arts Design, School of Visual Arts

Instructor: Randy Hunt

SPRING 2025