For Smirnoff’s new flavor launch, we built a campaign that moved like a heartbeat on a dance floor. Fast, loud and impossible to ignore. The key visuals leaned into high-voltage repetition, lining up bottles in bold, rhythmic formations that felt almost kinetic. Every composition pushed the flavor’s energy outward, creating a dynamic visual pulse that carried across all the launch materials.
Project Time: Summer 2024 - 2 Weeks