M.A.C COSMETICS
DESCRIPTION》
Office: Animal Agency
Work for M·A·C Cosmetics at Animal balanced big-idea energy with sharp execution. It was about developing campaign concepts that felt bold, current and unmistakably M·A·C. And then carrying them across every medium with the same confidence. Social, web banners, key visuals, all of it.
Project Time: Summer 2024 - 2 Months
MICRO CAMPAIGN 1》The Strobe Cream has its own cult. Even most YouTube videos will tell you that an exact dupe cannot be found, only the ones closest to its results.
All that glitters is Strobe.
KV 1KV1KV 2KV 3KV 3Product StoryBannerEmailerPaid Media CreativesMICRO CAMPAIGN 2》Ruby Woo is an iconic product. It also happens to be a product that is fun to pronounce. For the micro-campaign, we play with the word ‘woo’, because life has enough moments that feel like a woo moment.
That is, the perfect time to put on an iconic red.
KV 1KV 2KV 3KV 4BannerEmailerPaid Media CreativeMICRO CAMPAIGN 3》The Prep+ Prime Fix+ spray is a product that has been a source of confusion for the makeup community. Professional makeup artists and makeup enthusiasts have made videos on how this spray isn’t a setting spray. This is where we enter and clear the confusion once and for all.
It’s called Fix+ cause it makes all the different layers of makeup melt together to give a more skin-like finish and helps blend the product.
KV 1KV 2Product StoryProduct StoryPaid Media CreativeINSTAGRAM STICKERS》