Shift is a multi-platform design project that addresses the silent epidemic of everyday public harassment—groping, catcalling, stalking, and other behaviors that are often brushed off as “normal” in Indian cities. But they’re not normal. They’re a violation. And they happen all the time—especially to young women stepping into independence, navigating campuses, commutes, and city life on their own for the first time.
This project was born from frustration—with how often these experiences are minimized, how unsafe “normal” spaces can feel, and how little language or support exists to help people respond. Shift aims to bridge that gap. It doesn’t just raise awareness—it gives form to the vague discomfort, the “I don’t know what to call this but it wasn’t okay” moments, and helps young people name, understand, and act.
Through a web app, print publication, seminar series, and community-driven content, Shift creates a safe space to talk about unsafe ones. It offers tools to report incidents (whether to institutions or just to your own memory), learn about rights and red flags, and share stories in a way that feels validating, not performative.
The tone is bold. The visuals are unapologetic. The goal is clear: to shift perspectives, shift conversations, and ultimately, shift the system that allows casual harassment to go unchecked.
Recognition:
SVA Alumni Award