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Branding UI/UX Editorial 

Shifting the way we talk about everyday harassment.

Shift is a multi-platform design project that addresses the silent epidemic of everyday public harassment - groping, catcalling, stalking, and other behaviors that are often brushed off as “normal” in Indian cities. But they’re not normal. They’re a violation. And they happen all the time, especially to young women stepping into independence, navigating campuses, commutes, and city life on their own for the first time.

Through a reporting app, seminar series, and awareness campaign, Shift creates a safe space to talk about unsafe ones. It offers tools to report incidents (whether to institutions or just to your own memory), learn about rights and red flags, and share stories in a way that feels validating, not performative.
Thesis Advisor: Coleen Baik

Recognition: 


SVA Alumni Award



Anisha represents the 19-year-old who’s just moved away from home for college. 

Creating her journey helped me understand not just her fear, but the uncertainty that follows uncomfortable or threatening encounters.Mapping this helped reveal the emotional drop-offs—moments where support should exist, but doesn’t. Pull quotes helped highlight key emotional moments in the user journey—capturing thoughts that often go unspoken.The "current state" journey highlights the gaps and emotional struggles users face without Shift, showing where support is missing and uncertainty takes over.The "future state" journey demonstrates how Shift empowers users with real-time support and clear actions, transforming fear and confusion into confidence and control.

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