CASE STUDY AWAITS AT THE END
We drew inspiration from the fizz of the drinks, incorporating bubbles shaped like the main ingredients into the design. This concept was extended to the edges of the labels: Suameitang, made with plums, features a rounded scallop edge, while Tepache, made with pineapples, has a saw-tooth edge. The labels open up to provide customers with more information about the drinks. Once the labels were produced, we art directed and photographed the products with props and backdrops that convey the colorful and energetic vibrancy of the brand.
Recognition: 1st place - Dieline Concept Award - Beverages
Project Time: Fall 2023 - 3 Weeks
We were tasked with a packaging project for BEVERAGES with the themes of WILDERNESS AND DAY & NIGHT. That’s when we came up with Nectar.
Nectar is dedicated to sharing extraordinary flavors and cultural heritage through indigenous drinks. This mission involves preserving and respecting these traditions on a global scale and making centuries-old unique tastes accessible to everyone.
The project began with extensive research into the product’s core values - purity, vibrancy, and a modern yet organic appeal. The market research drove the market niche we wanted to tap in along with the bottle size and drink quantity. In a market saturated with sauces and artificially flavoured drinks, we decided to come up with a brand that focussed on serving fresh drinks that were yet to be recognised on the global platform.
The logo design was a key element, crafted to feel fluid yet structured, evoking both nature and contemporary refinement. We took the ethos of contrast between Day & Night and emmulated that in the logo design.
The packaging was designed with a tactile and interactive approach, ensuring it stood out on shelves while maintaining a sustainable, functional structure. Since the label had very small real estate, we explored ways we could maximise it and how it could be more than just a rectange.
We drew inspiration from the fizz of the drinks, incorporating bubbles shaped like the main ingredients into the design.
This concept was extended to the edges of the labels: Suameitang, made with plums, features a rounded scallop edge, while Tepache, made with pineapples, has a saw-tooth edge.
The labels open up to provide customers with more information about the drinks.
We produced the labels and top cap along with a bottle holder using high precision and craft. Once the labels were produced, we art directed and photographed the products with props and backdrops that convey the colorful and energetic vibrancy of the brand.
Beyond packaging, the art direction extended into the website and merchandise, ensuring a cohesive brand experience across all touchpoints.
Nectar won 1st place in the 2023 Dieline Concept Awards - Beverages Category
Instructor: Justin Colt
Collaborators: Pei-Che Lin, Rosie Han
My Role: I led the branding and visual identity for Nectar, overseeing logo development, packaging design and art direction. I also independently designed the website and merchandise, ensuring an immersive brand experience.