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Crayola crayons, introduced in 1903, are renowned for their vibrant colors and smooth application. A staple in homes and classrooms, they inspire creativity in children and artists alike. Non-toxic and child-friendly, Crayola remains a trusted name in art supplies, expanding its product line to include markers, colored pencils, and more.

The Crayola crayon repackaging project refreshes the brand while keeping the iconic yellow and green colors intact. The logo is redesigned to be more playful, reflecting the fun and creativity Crayola inspires. A standout feature is the inclusion of artwork by school children on the box, adding playful sophistication. The labeling of the product and positioning of the child’s name was kept to be dynamic - respecting the drawings and the way the were framed. The back of the box presents information within green circles, offering a fresh and engaging look.
Instructor: Kevin Brainard
FALL 2023

Individual Project
Venture 2025