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SOLUTION》Shift was created to bridge that void. To offer students a platform that simplifies reporting, demystifies the process and hands them practical ways to respond. It exists and speaks to a new generation, giving them the space to be aware and empowered.

The branding follows the same philosophy: to break the norms followed by existing non-profits and speak directly to it’s target audience. The electric blue and tangerine colors were selected because they convey urgency as well as support. Similarly, the logo lockup and identity system share a sense of togetherness and support alongwith a call for change.