AWARENESS CAMPAIGN》The Shift awareness campaign casts a wide net. It is built for everyone who walks past a poster or glances at a billboard. It uses bold copy and sharp data visualization to grab attention and spark conversations that usually stay buried. The messaging challenges stale stereotypes around “safety,” like curfews and restrictions that do nothing but police behavior instead of protecting people. The campaign flips the script, refusing to blame victims and instead pointing to the real issues. It’s designed to stop people in their tracks and make them rethink what safety actually means.