CASE STUDY AWAITS AT THE END
We drew inspiration from the fizz of the drinks, incorporating bubbles shaped like the main ingredients into the design. This concept was extended to the edges of the labels: Suameitang, made with plums, features a rounded scallop edge, while Tepache, made with pineapples, has a saw-tooth edge. The labels open up to provide customers with more information about the drinks. Once the labels were produced, we art directed and photographed the products with props and backdrops that convey the colorful and energetic vibrancy of the brand.
Recognition: 1st place - Dieline Concept Award - Beverages
Project Time: Fall 2023 - 3 Weeks